Top Tip

15 June, 2007

My top tip is keep in touch with your customers. Jump up and down, let them know you're there. Send newsletters, e-mail them and find ways to let them know what you're doing. We produce a newsletter once a month and it's wonderful because the week after it's sent out our sales dramatically increase. It lists our recent promotions and special offers, the times and dates of our tastings, and what's going on in the shop. It's a great way to make sure your customers stay loyal.

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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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