Top Tip

15 June, 2007

My top tip is keep in touch with your customers. Jump up and down, let them know you're there. Send newsletters, e-mail them and find ways to let them know what you're doing. We produce a newsletter once a month and it's wonderful because the week after it's sent out our sales dramatically increase. It lists our recent promotions and special offers, the times and dates of our tastings, and what's going on in the shop. It's a great way to make sure your customers stay loyal.

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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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