Fuller's off-trade sales up

14 June, 2007

Fuller's Beer Company - the supply arm of London brewer Fuller, Smith & Turner - has reported a 12 per cent leap in ­profits to £7.9 million in the year to March 31.

Managing director John Roberts said beer sales had been boosted by Fuller's marketing campaigns and sponsorship of events such as the London Marathon and the English Golf Union.

Roberts said: "I am pleased to report that London Pride has dominated the premium ale market and increased share across the whole beer market, but we have also built a fantastic range of brands which complement it."

Despite recent figures showing cider sales outstripping those of ale, Fuller's said it had no plans to compete in that sector in the future.

Fuller's chief executive Michael Turner said: "We try and stick to the things we are good at and do them incredibly well instead of straying off into other territories."

Fuller, Smith & Turner, which includes Fuller's Inns and the Beer Company, saw profits rise by 31 per cent to £29.4 million.

Fuller's chairman Anthony Fuller said: "It has been an exceptional year, boosted by the addition of a full year's contribution from the Gales business, the

profits generated from the sale of two hotels, and strong underlying growth."

He added: "This year also saw Fuller's become London's last remaining traditional brewer. The current financial year has started well and is in line with expectations."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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