Retailers urged to support Drinkaware

26 June, 2007

Drinkaware Trust interim chief executive Kevin Byrne said the body has raised £2.7 million in drinks industry funding but that it would like a “significant uplift” in support from retailers.

Currently, Tesco, Sainsbury’s, Asda and Waitrose support the Trust, which split from the Portman Group last year and aims to educate the public on the effects of drinking.

Drinkaware’s website details are included on an increasing number of drinks packages and the Trust will advise the government on elements of its promotional campaign to encourage sensible drinking.

A new chief executive has been identified and is expected to be announced in the coming days.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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