In Brief

29 June, 2007

New opportunities for Bavaria

Bavaria UK has appointed a business development manager to help develop the Dutch beer brand in the UK. Former Carlsberg account development manager Rakesh Shah joins the company to take on the challenge. He said: "The company's aspirations are very high and there is a huge opportunity for the Bavaria brand in the UK." Bavaria UK recently struck

sponsorship deals with Sky Movies, Sky Sports and other sports channels to promote its Real Men ad campaign.

Mitchell's Vintners expansion

John Mitchell, owner of Sheffield's Mitchell's Vintners, is extending his shop with a cigar room and tasting bar. Mitchell - who won OLN's Lifetime Achievement Award 2007 - will expand into the space behind his shop, which is currently used to store wholesale stock for the on-trade. The stock will be moved to another location and Mitchell's newly expanded area will be 2,500sq ft. He aims to create "shops within the shop" to allow customers to browse in a more relaxed environment. Mitchell also plans to install a tasting bar with a sink spittoon, and to expand his malt whisky selection.

FSA launches consultation

The Wine Standards branch of the Food Standards Agency has launched a 12-week public consultation on its enforcement policy. The consultation document invites comment from stakeholders on the inspection process and the enforcement powers available to inspectors. Alan Curran, head of the FSA's Wine Standards branch, said: "We have eight regionally-based inspectors who are responsible for carrying out inspections at vineyards, traders and wholesalers. The consultation exercise offers the opportunity to listen to the views of stakeholders, with the aim of improving our effectiveness and ensuring that inspection and enforcement are consistent, transparent and proportionate."

WOSA teams up with Co-op

Wines of South Africa is running a promotion in the Co-op giving customers buying South African wine the chance to win a holiday for two to the Cape, with runner-up prizes of Dorling Kindersley guide books. Customers can enter by filling in a tear-off shelf barker, or online at co-op.co.uk/southafricanwines, and the retailer has said they are "really embracing the promotion".

Meantime gets new machine

Greenwich's Meantime Brewing Company is to become the first UK brewery to use reverse osmosis technology just to make its beers taste better, it has announced. Meantime has commissioned a reverse osmosis water plant to give its brewers "absolute control" over the make-up of the beers they make. Master brewer Alastair Hook said: "This investment allows us to replicate the liquors of brewing centres like Cologne, Vienna, Plzen and Munich. At Meantime we have always believed in using technology to safeguard tradition." Hook believes the brewery is the only one using the technology for flavour purposes.




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