Beer in brief
Published:  29 June, 2007

The Great British Beer Festival is celebrating its 30th birthday at London's Olympia on Augá7-11, and OLN has two

tickets

to give away. For your chance to win the m call 01293 610230 or e-mail christine.boggis@william-reed.co.uk with your name, shop name and address. Deadline for entries is July 6.

Coors has revamped Grolsch with outer packaging showing an ice-cold Grolsch bottle

with a white base to give the impression of coldness, and is backing up the new look with a trade ad campaign.

InBev UK has rebranded Castlemaine XXXX with a new strapline -

Thank XXXX

For

That - and is promoting theánew look with a nationwide sampling campaign later this summer. Cans, bottles and multipacks will carryátongue-in-cheek statements aboutáthe brand, such as "great for barbies not poncey dinner parties" and "great tasting without shoving a lime in it".

Some ciders may be good for you because they contain high levels of phenolics, a type of antioxidant linked to protection against strokes, heart disease and cancer, according to researchers at the University of Glasgow.

Threshers has listed 8.5 per cent abv Belgian blond beer Duvel.

Suffolk cidermaker Aspall has teamed up with Australian brewer Little World Beverages to launch Aspall Down Under and develop an Australian cider for the UK market.




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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