Top-notch whiskies tempt collectors

29 June, 2007

Whyte & Mackay is targeting whisky collectors with the launch of 3,098 bottles of its Rare and Prestige Collection.

Ranging in price from £399 to £1,350 a bottle, it showcases The Dalmore 1973 Cabernet Sauvi gnon Haut Marbuzet finesse, Whyte & Mackay 40

Year

Old, Isle of Jura 40

Year

Old and Dalmore 40

Year

Old.

Created by master blender Richard Paterson, the limited edition collection aims to give connoisseurs the opportunity to compare and contrast single malts, wood finesse offers and aged blends.

Each handcrafted bottle

comes in a certificated presentation box

signed by the master blender.

Whyte & Mackay is

running a nationwide sampling campaign for its Glayva liqueur, which is made from a mix of fruit, spices and malt whisky. More than 100,000 consumers will try Gla yva mixed with ginger ale and mint at the Channel 4 Taste Festivals in Edinburgh, Birmingham, Bath and London. The off-trade will also be targeted with an

in-store marketing campaign linking Glayva with summer mixers.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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