In brief

29 June, 2007

Beverage Brands is giving away thousands of WKD BBQ kits to retailers buying cases of WKD Iron Brew and WKD Red in selected cash and carries. Each kit contains a disposable

barbecue and an apron bearing the slogan "nice baps" or "burnt to perfection".

Brown-Forman has launched Finlandia Grapefruit Fusion vodka in the UK. It has already secured listings in Sainsbury's stores nationwide with an introductory price of 11.49 (normal selling price 13.49). It joins the existing line-up of Finlandia Cranberry, Mango, Lime and Classic.

Martin Miller's Westbourne Strength Gin has appointed London-based PR agency Finch & Partners to represent it in the UK.

Rare bottles of Cognac will be sold at a charity auction

organised by the generic body for Cognac on July 12 at the Logis de Boussac in Cognac. Among

bottles up for

grabs is a pre-phylloxera Cognac

from Folle Blanche grape s, and a blend of Grande Champagne eaux-de-vie made from wines distilled between 1850 and 1870.

Black Bottle Blended Scotch Whisky has signed a sponsorship deal with the Islay Pipe Band Association. Renamed the Black Bottle Islay Pipe Band, this is the first time that the band has received sole sponsorship. The link-up will include the Black Bottle logo featured on the skins of the bass drum and on the band members' clothing.

Digital ads have gone live at bus shelters in Brighton, Leeds and Edinburgh as part of Bacardi's latest marketing campaign. The screens, created by Esprit Digital, use Image Flow technology to create moving images taken from Bacardi's current TV advert.




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COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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