Scottish focus for spring water ad
Published:  29 June, 2007

Strathmore Spring Water has

released its first TV ad as part of a 1 million marketing push .

Shot in Glasgow and using the tagline

From the Vale of Strathmore, the ad focuses on the brand's Scottish heritage.

Adrian Troy, head of marketing at Barr Soft Drinks, said: "Through computer-generated imagery and our athletic cast,

the commercial reflects the brand's core values as it invigorates and energises whil e being fresh and unpretentious and very definitely Scottish."

Barr Soft Drinks, which

bought the Strathmore brand for 15 million last year, will also be rolling out a marketing campaign targeting 18 to 34-year-olds throughout the summer.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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