Mirror Mints will reflect personality

29 June, 2007

Little i is launching a range of sugar-free peppermints in a pink tin with a mirror in the lid.

Targeted at women, Mirror Mints have five pack designs to choose from - Cute, Flirt, Spoilt Rotten, Hottie and High Maintenance.

Sales and marketing manager Jeffrey Daley said: "This is so much more than a tin of mints. The personalities can be chosen to reflect the character or aspirations of the purchaser and the addition of the mirror makes this a most useful item even in the smallest of bags."

Retailing at £1.50, it has gained listings in Tesco Express, Asda, Selfridges and Hancocks Cash & Carry.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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