Nobby's turns up heat on flavours

29 June, 2007

PepsiCo is adding to its Nobby's Nuts range

with four Premium variants.

New to the line-up will be

Cashews with Indian Spice,

Cashews with Sweet Chilli,

Almonds with Japanese Wasabi & Soy and

Almonds with Lime

'n' Chilli.

Marketing manager Cath Kietz said: "We have found that Nobby's Nuts are equally as appealing to women as they are to men and this launch is designed to broaden their appeal further still."

She added: "By offering a more varied and exciting range we aim to grow the in-home sharing occasion for nuts."

A revamped pack design will be introduced across the range, which will be available in new resealable bags.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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