Top Tip

29 June, 2007

Get to know your customers. People love it when you know their name and something about them, when you remember the wine they bought last week and ask them about it, and when you know their tastes and can advise

>

without always recommending

the same wines.

People buy from people, they don't buy brands no matter what the marketers tell you.

Create a small card file with details on all customers in order to refresh your memory of them . You could even take a photo of you with them and create a customer profile.

Kevin O'Rourke, Kevin O'Rourke Wines, Milton Keynes.

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225

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Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

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