Top Tip

29 June, 2007

Get to know your customers. People love it when you know their name and something about them, when you remember the wine they bought last week and ask them about it, and when you know their tastes and can advise

>

without always recommending

the same wines.

People buy from people, they don't buy brands no matter what the marketers tell you.

Create a small card file with details on all customers in order to refresh your memory of them . You could even take a photo of you with them and create a customer profile.

Kevin O'Rourke, Kevin O'Rourke Wines, Milton Keynes.

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

Email laura.clark@william-reed.co.uk or phone 01293 610225

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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