Relentless puts energies into mag

08 December, 2007

Energy drink Relentless is joining forces with dirt bike magazine MotoX in a ú1.5ámillion multi-media

campaign.

As well as being sampled at the magazine's action sports events, the brand will sponsor some of the UK's rock music festivals next year.

Marketing spokesman Simon Hawkins said: "Relentless has been embraced across the core action sport and music culture that inspired its positioning, and the brand message is moving into the mainstream where the energy-needy are buying into the brand's No Half Measures approach."

Relentless is sold in a 50 cl can and targeted at 18

to 35-year -olds who feel that one can of 25 cl energy is not enough. On-pack messaging will be enhanced on single packs to give more prominence to the No Half Measures message, Hawkins said.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter