Junk food ads escape watershed ban

08 December, 2007

Ofcom

is banning junk food ad s

during TV shows targeting children but has stopped short of a full ban on ads before the 9pm watershed.

The advertising watchdog said the

ruling would apply to any food high in salt, fat and sugar, and would also be

enforced during adult programmes likely to be watched by under-16s.

The ban also includes measures against other methods used by food companies to attract children, such as the use of cartoon characters, celebrities and free gifts in advertising.

The rules will be enforced before the end of next year.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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