Junk food ads escape watershed ban

08 December, 2007

Ofcom

is banning junk food ad s

during TV shows targeting children but has stopped short of a full ban on ads before the 9pm watershed.

The advertising watchdog said the

ruling would apply to any food high in salt, fat and sugar, and would also be

enforced during adult programmes likely to be watched by under-16s.

The ban also includes measures against other methods used by food companies to attract children, such as the use of cartoon characters, celebrities and free gifts in advertising.

The rules will be enforced before the end of next year.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter