Junk food ads escape watershed ban

08 December, 2007

Ofcom

is banning junk food ad s

during TV shows targeting children but has stopped short of a full ban on ads before the 9pm watershed.

The advertising watchdog said the

ruling would apply to any food high in salt, fat and sugar, and would also be

enforced during adult programmes likely to be watched by under-16s.

The ban also includes measures against other methods used by food companies to attract children, such as the use of cartoon characters, celebrities and free gifts in advertising.

The rules will be enforced before the end of next year.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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