Walkers plans display unit sensation

08 December, 2007

Walkers is introducing a display unit containing 99p price-marked packs of Sensations Thai Sweet Chilli, Doritos Tangy Cheese and Sensations Chicken with Lemon & Thyme.

The three-case stacker was designed after research revealed retailers were unsure how to maximise sales of new products and limited editions, Walkers said.

Secondary displays increase sales by over 30 per cent, according to PepsiCo marketing manager Cara Beeby.

"New products and limited editions aren't always visible on the main crisps and snacks fixture," said Beeby.

"The stackers not only draw attention to the product with recognisable branding, but they can also be placed in areas of high traffic, such as near the till point, to maximise visibility and increase impulse purchases," Beeby added.

The stackers are available from Booker, Bestway, Landmark, Key, Sugro and Batleys.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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