Liberty searching for the apprentice

13 July, 2007

Liberty Wines has joined forces with the Wine & Spirit Education Trust to find "the apprentice". The hunt is on for a member of the trade to start on an apprenticeship that will cover all aspects of the drinks industry, including taking the WSET Advanced Certificate and Diploma.

David Gleave MW, managing director of Liberty Wines, said: "We have struggled to find people who are well suited to the wine industry over the last few years. This apprenticeship scheme is designed to provide a training programme for promising people within the trade and to help us shape our own people either within sales, marketing or back-office management roles."

The scheme will include positions within the shipping, marketing, sales support and customer services departments of Liberty Wines, along with working the vintage with one of Liberty's winemakers. Every year a new candidate will be appointed.

Ian Harris, chief executive of the WSET, said: "We share the same view that the industry needs not only the high-quality product knowledge, which WSET can offer, but also practical hands-on training which the apprentice will receive from David and his team."

For a chance of becoming the apprentice, candidates must have passed the WSET Intermediate Certificate with distinction.

This story first appeared on OLN's website offlicencenews.co.uk




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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