Beam Global

13 July, 2007

Prewetts Mill, Worthing Road, Horsham

West Sussex RH12 1ST

T: 01403 222600

E: j.grobel@lime-pr.co.uk

W: beamglobal.com/jbbw

Brands: Harveys, Cockburn's

Key personnel: Lucy Sewell, marketing manager fortified wines; Janice Moorfield, brand manager fortified wines; Drew Munro,

general manager

A marketing campaign to encourage people to drink Harveys chilled was launched in February, as part of a £1 million investment in the brand which continues throughout this year. A new brand manager for fortified wines - Janice Moorfield - joined the company in April. Cockburn's will sponsor Skandia Cowes Week.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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