Beam Global

13 July, 2007

Prewetts Mill, Worthing Road, Horsham

West Sussex RH12 1ST

T: 01403 222600

E: j.grobel@lime-pr.co.uk

W: beamglobal.com/jbbw

Brands: Harveys, Cockburn's

Key personnel: Lucy Sewell, marketing manager fortified wines; Janice Moorfield, brand manager fortified wines; Drew Munro,

general manager

A marketing campaign to encourage people to drink Harveys chilled was launched in February, as part of a £1 million investment in the brand which continues throughout this year. A new brand manager for fortified wines - Janice Moorfield - joined the company in April. Cockburn's will sponsor Skandia Cowes Week.




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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