Brand Phoenix

13 July, 2007

Oak Green House

250-256 High Street

Dorking, Surrey

RH4 1QT

T: 01306 875225

E: kcollins@brandphoenix.co.uk

Established: 2001

Marketing and promotional spend 2007-8: £4.2 million

Brands: First Cape (South Africa), Renaissance (USA), Porta/Gracia (Chile), Castillo de Liria (Spain), Trapiche (Argentina)

Europe/New World split: 100/0

Europe split: 20 per cent

Key personnel: Steve Rosser, director; Greg Wilkins, director; Steve Barton, director

First Cape, which has seen sales growth over the past year, will be promoted

through a £2 million ad campaign and will be launched in the independent sector.




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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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