Brand Phoenix

13 July, 2007

Oak Green House

250-256 High Street

Dorking, Surrey


T: 01306 875225


Established: 2001

Marketing and promotional spend 2007-8: £4.2 million

Brands: First Cape (South Africa), Renaissance (USA), Porta/Gracia (Chile), Castillo de Liria (Spain), Trapiche (Argentina)

Europe/New World split: 100/0

Europe split: 20 per cent

Key personnel: Steve Rosser, director; Greg Wilkins, director; Steve Barton, director

First Cape, which has seen sales growth over the past year, will be promoted

through a £2 million ad campaign and will be launched in the independent sector.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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Is blended Scotch overshadowed by single malt in retailers?

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