Brown-Forman

13 July, 2007

Regent Arcade House, 19-25 Argyll Street

London W1F 7TS

T: 0207 478 1300

E: david_cox@b-f.com

W: brown-forman.com

Established: 1870

Turnover (UK): 17 million

Brands: Fetzer

Wines, Bonterra Vineyards, Sonoma-Cutrer

Wines (California), Bolla

Wines (Italy)

Off-trade split: 60 per cent

Europe/New World split: 10/90

Key personnel: David Cox, managing director Europe; Simon Legge, marketing director Europe; Andrew Pearce, sales director UK & Ireland

Brown-Forman will be concentrating on environmental issues, underlining its sustainable winemaking at Fetzer and commitment to organics at Bonterra

by sponsoring the Big Chill music festival, RHS flower shows and events at Hampton Court and Tatton Park. Fetzer's 4.99 Pacific Bay range is being gradually withdrawn because it is not a profitable price point, while the Valley Oaks range is seeing some price hikes. In April it became the ninth wine company to join the Portman Group.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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