Castel

13 July, 2007

31-33 Weir Road, Wimbledon

London SW19 8XT

T: 0208 944 4770

E: s.erne@castel-freres.com

W: groupe-castel.com

Established: 1949

Turnover (global): £598 million

Brands: Castel, Cachet, Virginie (France), Halana (Morocco)

Off-trade split: 90 per cent

Europe/New World split: 100/0

Castel launched its first UK-tailored wine range, Cachet, in March. It is planning a big push for its family-owned Bordeaux châteaux after a five-year investment plan. The company has recently created an overall group structure, with Isabelle Coustou joining Béziers-based group winemaker Cédric Jenin to take over the Bordeaux operations

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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