Concha & Toro

13 July, 2007

MWB Business Exchange, John Eccles House, Robert Robinson Avenue, Oxford Science Park, Oxford OX4 4GP

T: 01865 338013

E: info@conchaytoro.eu

W: conchaytoro.com

Established: 2001

Turnover: £38 million

Brands: Casillero del Diablo, Isla Negra, Viña Maipo, Cono Sur (Chile), Trivento (Argentina)

Off-trade split: 80 per cent

Europe/New World split: 0/100

Key personnel: Cristián López, managing director; Simon Doyle, sales director; German Lledo, finance director

Frontera and Viña Maipo have been repackaged and Maipo has had a premium extension. Cono Sur launched a Reserva range for the off-trade and new tier Reserva Privada was added to Casillero del Diablo. Bodegas Trivento has created a sparkling wine and a premium Malbec called Amado Sur, as well as expanding its sales team by six to develop its web, duty free and wholesale business. A Casillero del Diablo ad campaign will be rolled out in October 2007 to coincide with Halloween, and Cono Sur will sponsor National Curry Week. The company also plans to develop the upper end of the Trivento portfolio, which recently achieved Fairtrade status.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter