Crush Wines

13 July, 2007

Bremhill Court

Bremhill

Wiltshire

SN11 9LA

T: 01249 811737

E: info@crush-wines.com

W: gorillawines.com

Established: 2006

Brands: Gorilla Wines, Cardeto (Italy), VEO (Chile), Villiera (South Africa), Salena (Australia)

Off-trade split: 90 per cent

Europe/New World split: 50/50

Key personnel: Chris Ellis, managing director; Andrew Walker, sales director; Kathryn Allison, PR & marketing

Crush Wines doubled its portfolio in the first year of trading to offer wines from South Africa, Italy, Chile, Australia, Argentina and France. Wines with ethical intiatives - such as the organic Greener Planet wines, where a percentage of sales are given to Wateraid, and Gorilla Wines, where a percentage of the proceeds go towards protecting mountain gorillas - are a key focus.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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