Crush Wines

13 July, 2007

Bremhill Court

Bremhill

Wiltshire

SN11 9LA

T: 01249 811737

E: info@crush-wines.com

W: gorillawines.com

Established: 2006

Brands: Gorilla Wines, Cardeto (Italy), VEO (Chile), Villiera (South Africa), Salena (Australia)

Off-trade split: 90 per cent

Europe/New World split: 50/50

Key personnel: Chris Ellis, managing director; Andrew Walker, sales director; Kathryn Allison, PR & marketing

Crush Wines doubled its portfolio in the first year of trading to offer wines from South Africa, Italy, Chile, Australia, Argentina and France. Wines with ethical intiatives - such as the organic Greener Planet wines, where a percentage of sales are given to Wateraid, and Gorilla Wines, where a percentage of the proceeds go towards protecting mountain gorillas - are a key focus.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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