Constellation Europe

13 July, 2007

Constellation House

The Guildway

Old Portsmouth Road

Artington

Guildford, Surrey

GU3 1LR

T: 01483 690000

W: cbrands.eu.com

Brands: Hardys, Banrock Station (Australia), Stowells (international), Echo Falls (US), Kumala (South Africa)

Off-trade split: 80 per cent

Europe/New World split: 10/90

Key personnel: Troy Christensen, president; Peter Spencer, senior vice president; Clare Griffiths, vice president, marketing

Last year ad campaigns for Hardys, Echo Falls and Stowells were accompanied by brand extensions to Stowells and Echo Falls. This year will see a redesign of the Echo Falls range and another TV ad campaign, and there are plans to redesign and extend Stowells. Banrock Station will sponsor a national garden makeover competition.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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