Distell Europe

13 July, 2007

Wellington House

209-217 High Street

Hampton Hill

Middlesex TW12 1NP

T: 0208 614 2720

W: distell.co.za

Established: 2001

Turnover: £500+ million (global business)

Brands: Nederburg, Two Oceans, Drostdy Hof, Durbanville Hills, Fleur du Cap (South Africa)

Off-trade split: 70 per cent

Europe/New World split: 0/100

Key personnel: Gary Greenfield, managing director; Richard Teasdale, UK account director; Carina Gous, global wine marketing manager

Distell is looking to recruit senior marketing staff to work with Waverley TBS to grow its UK sales. Nederburg and Drostdy Hof will see a packaging overhaul in the coming months, and all the brands are going to be organised into tiers.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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