Distell Europe

13 July, 2007

Wellington House

209-217 High Street

Hampton Hill

Middlesex TW12 1NP

T: 0208 614 2720

W: distell.co.za

Established: 2001

Turnover: £500+ million (global business)

Brands: Nederburg, Two Oceans, Drostdy Hof, Durbanville Hills, Fleur du Cap (South Africa)

Off-trade split: 70 per cent

Europe/New World split: 0/100

Key personnel: Gary Greenfield, managing director; Richard Teasdale, UK account director; Carina Gous, global wine marketing manager

Distell is looking to recruit senior marketing staff to work with Waverley TBS to grow its UK sales. Nederburg and Drostdy Hof will see a packaging overhaul in the coming months, and all the brands are going to be organised into tiers.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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