John E Fells & Sons

13 July, 2007

Fells House

Prince Edward Street

Berkhamsted

Herts HP4 3EZ

T: 01442 870900

E: info@fells.co.uk

W: fells.co.uk

Established: 1858

Brands: Symington Family Estates (Portugal), E Guigal, Baron Philippe de Rothschild, Bouchard Père & Fils, William Fèvre (France), Jackson Wine Estates (US), Torres (Spain)

Off-trade split: 85 per cent

Europe/New World split: 94/6

Key personnel: Colin McKenzie, chief executive; Steve Moody, sales & marketing director; Lorne Gray, marketing controller wines

Jackson Wine Estates joined Fells at the end of last year. The coming year will see Symington Family Estates launch a range of gift cartons for premium ports. Torres is rolling out its first Priorat wine, Salmos, and is exhibiting at Hampton Court Flower Show for the first time with the Torres Tapas Garden. Rothschild will launch a premium Pays d'Oc wine, and will keep sponsoring the Old Vic.




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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