Foster's EMEA

13 July, 2007

Regal House

70 London Road




T: 0208 843 8411



Established: 1876

Brands: Lindemans, Wolf Blass, Rosemount, Penfolds (Australia), Beringer (USA)

Europe/New World split: 10/90

Key personnel: Peter Jackson, managing director; Neil Barker, commercial director UK; James Lousada, marketing director

Foster's EMEA has revamped Australian brand Rosemount, in a bid to make it stand out again and to boost distribution. Lindemans is being converted into an international brand - the group is already pushing Lindemans Chile, and South African wines may join the portfolio. Foster's Group has been split into three businesses covering Australia, Asia and the Pacific; the Americas; and Europe, the Middle East and Africa, but the changes have not affected the UK. Mike Bentley, who was responsible for multiple grocers and specialists, has joined Enotria as off-trade sales director.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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Is blended Scotch overshadowed by single malt in retailers?

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