HwCg

13 July, 2007

Threm Hall

Start Hill

Bishop's Stortford

Hertfordshire

CM22 7TD

T: 01279 873500

E: wine@hwcg.co.uk

W:

hwcg.co.uk

Established: 1999

Turnover: £30 million

Brands: Blason de Bourgogne (France), Canaletto (Italy), Viña Montes (Chile), Jackson Estate (New Zealand), Honeywood (California)

Key personnel: Guy Young, managing director; Laura Jewell MW, agency director; David Cartwright, sales director grocers; Richard Berrington, sales director specialists

HwCg is in the middle of a strategic restructure, splitting its independent and specialist business from its trade with multiple grocers under the banner HwCg Specialist, which launched in September 2005. In September 2006 it launched HwCg International to build sales channels in Europe and beyond. The agency has added over 100 lines to its portfolio and has doubled its sales force. Range extensions include international rosé offering The Real Rosé Company and its first Brazilian brand Brasi, and Canaletto has been rebranded and relaunched.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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