Moreno Wines

13 July, 2007

26 Macroom Road

Maida Vale

London

W9 3HY

T: 0208 960 7161

E: sales@moreno-wines.co.uk

Established: 1972

Turnover: 5 million-plus

Marketing and promotional spend 2007-8: 500,000-plus

Brands: Navajas Rioja, Con Class Rueda, Covides cava, Inurrieta Navarra (Spain), Familia Schroeder (Argentina, Spain)

Europe/New World split: 60/40

Europe split: 80 per cent

Key personnel: Manuel Moreno, chairman; Alex Canneti, sales & marketing director; Carlos Read, managing director; Christopher Payne, marketing manager

Moreno Wines has added wines from Ribera del Duero and Priorato to its Spanish range, as well as cava, and expanded its portfolio with Chilean Alvaro Espinoza, a red sparkling Pinot Noir from Penley Estate in Australia, and a Patagonian sparkler called Deseado. It has created a sales & marketing director role - taken by ex-PLB Alex Canneti - to head the sales team, and a new website is in the pipeline.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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