Orbital Wines

13 July, 2007

13 Chapter Street,

London SW1P 4 NY

T: 0207 802 5415

E:

catherine@orbitalwines.co.uk

W: stormhoek.com, gapingvoid.com

Established: 1997

Brands: Stormhoek, Couture, Raats, (South Africa), Camden Park, Morambro

Creek (Australia)

Off-trade split: 70 per cent

Europe/New World split: 20/80

Key personnel: Jason Korman, chief executive; Mike Paul, managing director; Nick Dymoke-Marr, director

Mike Paul was named managing director of Orbital in a surprise move in June. Additions to the portfolio include Stormhoek's Couture rosÚ 2007

- a Pinotage/Shiraz/Cabernet Sauvignon blend designed to be served over ice - new premium wine range Stormhoek Estate Vineyards, and Rule Breaker - an Australian range made from five unusual grape varieties. Orbital's association with blogger Hugh Macleod continued with the Big Love marketing campaign for Stormhoek RosÚ running in Tesco stores, and in August the Stormhoek range will be repackaged.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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