Off-Piste Wines

13 July, 2007

123 Promenade, Cheltenham

GL50 1NW

T: 01242 229630

E:

paul@offpistewines.com

W: offpistewines.com

Established: 2007

Brands: Yellowtail (Australia), Frozé, Garden Route (South Africa)

Off-trade split: 90 per cent

Europe/New World split: 30/70

Key personnel: Paul Letheren and Ant Fairbank, managing directors; Clare Whitehead, marketing manager

Former Western Wines marketing directors Letheren and Fairbank deal with 10 suppliers - the biggest being Yellowtail, a surprise addition to the portfolio. Frozé, a rosé made to be enjoyed over ice, is also a big focus.

The pair say their ambition is to "really listen to the needs of key UK retailers, to develop wines and labels their customers actually want and to have plenty of fun doing it".




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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