PLB

13 July, 2007

Dorset House, High Street

East Grinstead

West Sussex RH19 3DE

T: 01342 318282

E: general@plb.co.uk

W: plb.co.uk

Established: 1982

Turnover: £60 million

Marketing and promotional spend 2007-8: £500,000

Brands: Chileno (Chile), Spier (South Africa), Sutter Home (US), Jacquart (France), Piccini (Italy)

Off-trade split: 90 per cent

Europe/New World split: 50/50

Key personnel: Jeffrey Fredericks, chairman; Simon Fredericks, financial director; Peter Bisley, sales & marketing director

Peter Darbyshire has left Thierry's to join PLB as managing director this summer, replacing John Smith who is retiring after 24 years at the agency. Claire Summersby has replaced Pamela Dunn as marketing director, and Italy and Spain business development manager Alex Canneti has left to join Moreno. PLB has signed up Marlborough producer Winegrowers of Ara, and German co-operative Moselland, which has developed two brands from Germany. It is also working on a 50cl wine range. Chileno's top tier has been rebranded Chileno Gold Reserva , Napa Valley winery Folie à Deux has launched the tri-varietal Ménage à Trois range

and Bordeaux brand Cordier has launched mid-priced range Collection Privée.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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