Percy Fox

13 July, 2007

Unit C, Woodside, Dunmow Road

Bishop's Stortford

CM23 5RG

T: 01279 756200

W: percyfox.co.uk

E: percyfox.info@diageo.com

Established: 1886

Turnover: £100 million

Brands: Blossom Hill (US), Piat d'Or, Heidsieck & Co Monopole (France), Antares (Chile)

Off -trade split: 70 per cent

Europe/New World split: 75/25

Key personnel: Simon Lawson, managing director; John Hearn, grocery channel director; Rob Pickering, impulse channel director

Blossom Hill has

expanded its range with a White Grenache and plans to add a Shiraz rosé later this year. Ad campaigns ran in June and December and a consumer website will go live this year. Anne Whittingdale joined as assistant brand manager for Heidsieck, Pommery and Babich to help boost sponsorship links with sports events .




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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