Percy Fox

13 July, 2007

Unit C, Woodside, Dunmow Road

Bishop's Stortford

CM23 5RG

T: 01279 756200

W: percyfox.co.uk

E: percyfox.info@diageo.com

Established: 1886

Turnover: £100 million

Brands: Blossom Hill (US), Piat d'Or, Heidsieck & Co Monopole (France), Antares (Chile)

Off -trade split: 70 per cent

Europe/New World split: 75/25

Key personnel: Simon Lawson, managing director; John Hearn, grocery channel director; Rob Pickering, impulse channel director

Blossom Hill has

expanded its range with a White Grenache and plans to add a Shiraz rosé later this year. Ad campaigns ran in June and December and a consumer website will go live this year. Anne Whittingdale joined as assistant brand manager for Heidsieck, Pommery and Babich to help boost sponsorship links with sports events .




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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