Stratford's Wine Agencies

13 July, 2007

High Street, Cookham

Berkshire, SL6 9SQ

T: 01628 810606

E: sales@stratfordwine.co.uk

W: stratfordwine.co.uk

Established: 1975

Turnover: 11 million

Marketing and promotional spend 2007-8: 1 million

Brands: Tortoishell Bay, Wakefield, Pirie Tasmania (Australia), Anakena (Chile), Paul Mas/Arrogant Frog/La Forge (France)

Off-trade split: 60 per cent

Europe/New World split: 20/80

Key personnel: Paul Stratford, managing director; Bob Bailey, sales director; Louise Hill, marketing manager

New World specialist Stratford's has signed its first Spanish winery , Somontano's Bodegas Olvena. It has added premium wines to its portfolio

and taken on two new sales staff. Riverina-based Yellow Tail has switched distribution to Off Piste Wines.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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