Beer in brief

13 July, 2007

Wye Valley Brewery has invested in two new fermenting vessels and a racking tank in a bid to meet demand during what it expects to be a bumper year. Managing director Vernon Amor said the brewer is "way ahead of our sales budgets so far this year".

Different barleys can give beers as varied a range of tastes as different grape varieties can give to wine, according to research by Brewing Research International commissioned by maltster and malting barley buyer Robin Appel. Jonathan Arnold, sales director of Robin Appel, said: "We want to take the tasting to our own barley farmers to show them that they are growing flavour and not just a low-nitrogen agricultural commodity." The company also hopes to explore the individual flavours of Maris Otter barley grown in different parts of the UK.

Darren Ansell, of Bottoms Up in Hove, East Sussex, has won OLN's competition to visit the Great British Beer Festival 2007 at Earls Court in August. A pair of tickets are in the post to him now.

Suffolk brewer Adnams hosted a Hyde Park bar at the party for the Tour de France in London as part of its Beer From the Coast marketing campaign.

Amstel is sponsoring the Big Chill festival in Herefordshire in August.

Somerfield customer Julie Griffiths from Chesterfield has won a VIP trip to meet horseracing legend Willie Carson at Newbury Races in a competition run by John Smith's on the supermarket's website,

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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Is blended Scotch overshadowed by single malt in retailers?

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