Sloe gin aimed at year-round market

13 July, 2007

Malcolm Cowen is rolling out a

sloe

gin that is made with organic sloes.

Distilled at Thames Distillers in London, Cowen Sloe Gin is the second product to be launched under the Cowen label - the first being Kirsch de Cuisine .

Despite traditionally being drunk in winter, Cowen is hoping that its

sloe

gin can be re-positioned as a year-round drink which can be mixed with a variety of

ingredients in cocktails.

Sales director David John said: "Our aim is to build a brand which is all about authenticity and

revitalising lesser -known products. We see Cowen Sloe Gin as having great potential in what is a buoyant premium gin sector ."

Targeted at the retail and on-trade sectors, it will be available in 50cl bottles (rrp £9.99) and 5cl miniatures.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter