Podcasts to attract whisky drinkers

13 July, 2007

AnCnoc has launched a selection of free downloadable podcasts in a move to attract younger whisky drinkers.

Featured on its new website - an cnoc.com - the podcasts will include a tutored master class from whisky guru Jim Murray, information on the dram's heritage from master blender Stuart Harvey, and a debate by radical whisky modernist Scott Gemmel of LAáBar tenders on using single malt whisky as a cocktail base.

AnCnoc will also be offering 100áwinners the chance to win their own personalised 30GB iPod as part of marketing campaign to back the launch

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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