Podcasts to attract whisky drinkers

13 July, 2007

AnCnoc has launched a selection of free downloadable podcasts in a move to attract younger whisky drinkers.

Featured on its new website - an cnoc.com - the podcasts will include a tutored master class from whisky guru Jim Murray, information on the dram's heritage from master blender Stuart Harvey, and a debate by radical whisky modernist Scott Gemmel of LA Bar tenders on using single malt whisky as a cocktail base.

AnCnoc will also be offering 100 winners the chance to win their own personalised 30GB iPod as part of marketing campaign to back the launch

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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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