Corky's wakes up toa sellout trend

13 July, 2007

Global Brands has joined forces with wakeboarding music festival Wakestock to

promote its Corky's vodka liqueurs.

Held in Abersoch,

north Wales on July 20-21, Corky's will be the official shot product at the event, which is set to attract over 20,000 people.

Creative manager Andrew Bond said: "Corky's sold out on the first night at Wakestock last year - we had to

dash to the nearest wholesalers to

restock

. "

Global Brands has relaunched its VK mixed pack.

The revamped packs now

consist of three bottles of VK Blue, two V-Ice, VK Cherry, VK Apple, VK Orange and

one VK Tropical (rrp 9.99).




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter