Corky's wakes up toa sellout trend

13 July, 2007

Global Brands has joined forces with wakeboarding music festival Wakestock to

promote its Corky's vodka liqueurs.

Held in Abersoch,

north Wales on July 20-21, Corky's will be the official shot product at the event, which is set to attract over 20,000 people.

Creative manager Andrew Bond said: "Corky's sold out on the first night at Wakestock last year - we had to

dash to the nearest wholesalers to

restock

. "

Global Brands has relaunched its VK mixed pack.

The revamped packs now

consist of three bottles of VK Blue, two V-Ice, VK Cherry, VK Apple, VK Orange and

one VK Tropical (rrp 9.99).




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COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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