Britvic brainstorms new ad campaign

13 July, 2007

Britvic is rolling out a 2.4 million national marketing campaign to support its new-look Drench.

Running until the end of September with the strapline: Your

Brain is 75 Per Cent Water - Keep it Topped Up, Stay Drenched, it will include press and radio ads, in-store POS and consumer promotions.

The campaign is designed to support Drench's recently-launched easy-grip bottles and is targeted at consumers aged 16 to 24-years-old .

Marketing director Andrew Marsden said: "The new Drench campaign allows us to communicate an engaging message around mental hydration that differentiates us from other water brands on the market."




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter