Britvic brainstorms new ad campaign

13 July, 2007

Britvic is rolling out a £2.4 million national marketing campaign to support its new-look Drench.

Running until the end of September with the strapline: Your

Brain is 75 Per Cent Water - Keep it Topped Up, Stay Drenched, it will include press and radio ads, in-store POS and consumer promotions.

The campaign is designed to support Drench's recently-launched easy-grip bottles and is targeted at consumers aged 16 to 24-years-old .

Marketing director Andrew Marsden said: "The new Drench campaign allows us to communicate an engaging message around mental hydration that differentiates us from other water brands on the market."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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