In brief

13 July, 2007

Hancocks cash and carry has relaunched its Share Bag range in revamped packaging. The 275g bags will retail at £1 and include Wine Gums, Fruity Caramels, Jelly Beans and Chocolate Flavoured Raisins.

Tropicana Go! is launching a marketing campaign in partnership with food and nutrition author Annabel Karmel. Activity includes a competition to win the Ultimate Kids' Party at Alton Towers, as well as signed copies of Karmel's Complete Party Planner book.

The Serious Food Company is rolling out two new smoothies. Serious Strawberry & Scottish Raspberry, and Serious Scottish Raspberry & Pomegranate Juice contain no flavourings, colourings or additives, and will be available in 25cl bottles (rrp £1.79) and 33cl bottles

(rrp £1.29).

In its latest on-pack promotion Yazoo is giving away a trip to the UP Aerospace Centre in Denver, USA, to witness a rocket launch. The winner will be able to include a letter and photo of themselves inside the rocket, and will have a guided tour of the control centre. The promotion will feature on 20cl multipacks and 1-litre bottles.

Nature Valley has introduced a range of snack bars containing more than 50 per cent

wholegrain oats. Available in Oats 'n' Honey, Canadian Maple Syrup and Banana Nut flavours, the launch will be backed by a £4 million marketing campaign that includes TV ads, sampling and online activity.

Rubicon has added a papaya flavour to its fruit juice range. Available in

1-litre and single-serve cartons, it contains no artificial colours, preservatives or sugars. TV ads and outdoor posters will raise awareness of the brand's health credentials.

Coca-Cola is giving consumers the chance to win two-for-one savings on tickets to outdoor and indoor attractions across the UK. The on-pack promotion will run from August on bottles of Sprite, Lilt and Dr Pepper.

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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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