Luxury lunch will prove Appletising

13 July, 2007

Appletiser 's new on-pack promotion giv es away a dream lunch worth £10,000.

Running from Aug

1

for three months, the competition will feature on bottles of Appletiser and Peartiser, with the winner choosing from a range of 10 lunch packages for four friends. These include a day trip to Champagne in a private helicopter ; lunch on the Orient Express; a trip to Appletiser's home country of South Africa; and four

three-course meals in four countries around the world.

Additional prizes include a £2,000 lunch package

each month for three months, and luxury lunch hampers worth £300.

Brand manager Andy Thompson said: "As a healthier alternative to alcohol and one of your 5-A-Day, Appletiser and Peartiser appeal

to women who want to indulge without the guilt, especially around the lunchtime occasion."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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