Luxury lunch will prove Appletising

13 July, 2007

Appletiser 's new on-pack promotion giv es away a dream lunch worth £10,000.

Running from Aug

1

for three months, the competition will feature on bottles of Appletiser and Peartiser, with the winner choosing from a range of 10 lunch packages for four friends. These include a day trip to Champagne in a private helicopter ; lunch on the Orient Express; a trip to Appletiser's home country of South Africa; and four

three-course meals in four countries around the world.

Additional prizes include a £2,000 lunch package

each month for three months, and luxury lunch hampers worth £300.

Brand manager Andy Thompson said: "As a healthier alternative to alcohol and one of your 5-A-Day, Appletiser and Peartiser appeal

to women who want to indulge without the guilt, especially around the lunchtime occasion."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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