Economy brand for Booker portfolio
Published:  13 July, 2007

Booker has introduced its own economy grocery brand to enable independent retailers to match the multiples in stocking competitively priced "high quality" products.

The Euro Shopper range went on sale at branches of Booker on July 3 and gives retailers a margin of 30 per cent.

Soft drinks, biscuits, household items and grocery products are included in the price-marked range.

Retailers can also get their hands on POS kits that include posters, consumer leaflets and shelf-edge barkers.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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