Disaronno pampers your summer

13 July, 2007

Disaronno is giving away pampering sessions as part of a summer marketing campaign.

The First Drinks brand will offer the sessions through a prize draw in a link-up with dating website mysinglefriend.com. Consumers also have a chance to win a Vespa in an on-pack promotion which will be supported with point of sale material.

Brand manager Andy Corris said: “Disaronno is enjoying continued value and volume

growth, and we are confident this activity will attract new consumers to the brand

and encourage repeat purchase with loyal drinkers.”

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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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