Disaronno pampers your summer

13 July, 2007

Disaronno is giving away pampering sessions as part of a summer marketing campaign.

The First Drinks brand will offer the sessions through a prize draw in a link-up with dating website mysinglefriend.com. Consumers also have a chance to win a Vespa in an on-pack promotion which will be supported with point of sale material.

Brand manager Andy Corris said: “Disaronno is enjoying continued value and volume

growth, and we are confident this activity will attract new consumers to the brand

and encourage repeat purchase with loyal drinkers.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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