Disaronno pampers your summer

13 July, 2007

Disaronno is giving away pampering sessions as part of a summer marketing campaign.

The First Drinks brand will offer the sessions through a prize draw in a link-up with dating website mysinglefriend.com. Consumers also have a chance to win a Vespa in an on-pack promotion which will be supported with point of sale material.

Brand manager Andy Corris said: “Disaronno is enjoying continued value and volume

growth, and we are confident this activity will attract new consumers to the brand

and encourage repeat purchase with loyal drinkers.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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