Heineken UK names new MD

25 July, 2007

Heineken UK has appointed David Forde as its new managing director. Forde, 39, was the Dutch brewer’s global commercial development director, and has been with the company for 19 years.

He said: “I am delighted to be joining Heineken UK at such an exciting time. I’m looking forward to building on the excellent progress already made in driving the new premium continental positioning for the Heineken brand in the UK market, supported by the multi-million pound marketing campaign launched this summer.”

Forde started his career in sales, then moved into marketing and brand management. Originally from Ireland, he has worked in Poland and in Heineken’s headquarters in the Netherlands.

He added: “Since the introduction of premium continental Heineken, the UK team has done a tremendous job growing Heineken into the premium, aspirational brand it is today. With rapidly growing consumer and trade acceptance of our new proposition and product, our significant investment behind the brand, and a great team of talented people, I’m looking forward to maintaining his fantastic momentum, growing our brands and building value into the UK beer category.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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