Do you have an impressive selection of Rioja? Fancy a trip to the region?

27 July, 2007

OLN is teaming up with the Rioja Wine Information Centre to find the Rioja Independent Retailer of the Year for 2007.

Stores will be judged by a panel of Rioja wine specialists on the diversity of their range and ideas for in-store promotions.

The winner and a guest will be taken on an expenses-paid trip to the Spanish region in the spring of 2008, and be featured in the pages of OLN. We'll also be reporting on the runners-up.

Last year's competition was won by Andrew Byrne, of D Byrne in Clitheroe, Lanc ashire, who had a dedicated Rioja window display for six weeks.

Byrne said: "Entering the competition last year gave me the opportunity to use various promotional mechanics to reach new and existing consumers. Since winning, my sales of Rioja have risen by nearly 60 per cent."

To enter this year's contest, look out for the special insert in a forthcoming issue of OLN.

Download your entry form, here.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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