Victor catches eye of Oz winemaker

27 July, 2007

Australian producer De Bortoli is taking on a Champagne brand in the UK as part of a strategy to source wines with a "unique story" from independent winemakers.

Champagne Victor is produced by Victor Lanson - the 7th generation of the original Lanson family - and will be launched to independent retailers and wholesalers.

Lanson said: "I want drinkers of Champagne Victor to feel free to appreciate this rare Champagne without being pushed into buying big brands - Victor is a romantic Champagne label and it has provenance."

John Thorne, UK Manager for De Bortoli Wines, said: "De Bortoli already has a good reputation and its followers love good quality wines. We chose Champagne Victor because it is on the same level of delivering quality wine. I want it to grow organically, along the same lines that we grew De Bortoli ."

Champagne Victor and Victor Pink will be the first wines to kick-start De Bortoli's new venture.

Lanson added: "It's so nice to see one of Australia's big boys is back in France and passionate enough about independent brands to take up the challenge. De Bortoli is a huge Australian player taking on an unknown French Champagne and this is very refreshing."

The two Champagnes have an rrp of 21.99 - are available now. Retailers will receive a free bottle for customer tasting, a comprehensive guide to Victor Lanson plus tasting notes with every case order.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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