News in brief

27 July, 2007

A new wine company is hoping to lead the way in producing lower-alcohol wines and promoting responsible drinking. DB Wines was formed by a consortium of individuals and businesses from the American and European wine industry and the company has

created a

portfolio of lower-alcohol wines to be sold in the UK. The Sovio range, which consists of a Spanish sparkling white and rosé, has an abv of 8 per cent and will be trialled in the on-trade before being launched in the off-trade. Mark Beasley will head up the UK operation.

David Campbell,

co-founder of wine website fromvineyardsdirect.com, has been awarded the Legion d'Honneur by the French government. The award for services to publishing was

presented

by

French ambassador

Gerard Errera . Campbell was instrumental in the creation of the French wine book, Guide Hachette des Vins and is publisher of the Everyman Library.

A tree festooned with lights powered by exercise bikes will be the main feature of Fetzer activity at the Big Chill music festival from Aug 3 - 5. The Californian wine brand will use the "bicycle tree" to focus festival-goers' minds on carbon emissions.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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