Bottle-friendly Brothers prove easy fit

27 July, 2007

Brothers

cider has launched a "fridge-friendly" bottle designed so that shops can fit more

onto chiller shelves.

The bottles have been made shorter, to match

Magners bottles, but are the same diameter and hold the same volume. Their weight has been cut from 375g to 280g.

Brothers Drinks co-founder Matthew Showering said: "The launch of the new bottle allows retailers and bars to stock our cider without having to compromise on shelf space. W e expect to see an increase in stockists by the end of the year.

Brothers also said its

strawberry

and pear flavour has grown volumes by 298 per cent in six months, and is now stocked in national retailers and wholesalers.




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The limitations of Instawines

Picture the scene. You put your key in the keyhole, shove the door with your shoulder, drop your bags and look down. There, beaming up at you, is some relative or friend’s smug postcard with sandy beaches, Piña Coladas and palm trees (or, these days, an in nity pool and a detox smoothie) with a literal or metaphorical “wish you were here” written large.

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