Cellar Trends distributes Patron spirits

27 July, 2007

The Patron Sprits Company has signed an agreement with independent distributor Cellar Trends to sell its portfolio of spirits, including

Partida tequila , in the UK.

Packaged in a bulb-shaped clear bottle with a cork stopper, the range of three tequilas starts at £42.99 for the blanco

rising to £53.99 for the anejo.

Las Vegas-based Patron's

chief operating officer, John McDonnell,

said: "The interest in Patron and other ultra-premium tequilas and high-end spirits continues to skyrocket in the UK.

"In Cellar Trends

we've found a partner with a proven track record in building successful brands."

The agreement will also include the introduction of Pyrat rum in the UK. The three-strong range includes Pyrat XO Reserve

Rum - a blend of 15

Year

Old Caribbean rums - and a limited production ultra-premium aged rum, Pyrat Cask 1623.

The deal marks another stage in Cellar Trends' recent burst of activity. Last month the independent distributor announced it had taken on Fior Brands, the joint distribution venture set up by Campari International and ­Morrison Bowmore Distillers, bringing major spirits labels including Campari, Cinzano and Skyy

vodka into its portfolio.




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter