Old favourite out of the ordinary

27 July, 2007

Diageo is rolling out Morgan's Spiced Rum in revamped packaging.

The new look is designed to reinforce the drink's Caribbean heritage

and increase

on-shelf impact . It is part of Diageo's 1.5 million

press, radio, outdoor and on line advertising for the brand's Out of the Ordinary campaign.

Brand manager Amy Richardson said: "The growth of the brand and of golden rum as a whole is an illustration of current trends which see consumers looking for a more differentiated spirits offering. "




Bookmark this


Site Search

COMMENT

Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter