In brief

27 July, 2007

Moet-Hennessey is launching Ardberg Mór - the world's largest bottle of single malt whisky. Costing £350, the 4.5-litre bottle is filled with 10


Old Ardberg and is half a metre tall. Only 250 bottles will be released in the UK.

Gordon Mitchell, master distiller at Arran since the distillery was founded in 1995, is retiring. A limited edition single cask bottling called Gordon's Dram will be

released in honour of Mitchell's contribution to the distillery. James MacTaggart, who has previously worked for Bowmore, will replace Mitchell as master distiller.

As part of its £1.5 million Choose Authenticity campaign for Stolichnaya Vodka, Pernod Ricard

teamed up with radio station Xfm to host Music:Response Live showcase at Manchester's Night

& Day Café. The event took place

yesterday (July 26) and featured a line-up of local bands headlined by Bolton-based

Cherry Ghost.

To build on Bacardi's current marketing campaign, Bacardi Martini is launching a Get Into the Festival Spirit promotion offering consumers the chance to win tickets to music festivals that feature Bacardi B-Live.

William Grant & Sons has appointed Alex Short to its supervisory board . Short, who joined the company as financial controller in 1996, will retain his responsibilities as group finance director and executive committee member.

Beverage Brands is offering independent retailers a branded POS kit for its low-calorie RTD Caledonian Cooler. The give-away will also include a free 12-pack. To order call 0800 917 3450 and quote Caledonian Cooler off-trade hotline kit offer.

Scotch whisky brand Ballantine's is to roll out a user-generated content site ahead of its new global campaign. The Leave An Impression site uses the idea of fridge-magnet poetry via video messaging, with users recording clips of themselves and adding them to the site.

The Chivas Brothers


has also become the official sponsor for

the Barclays Scottish Open golf tournament for the next three years. The sponsorship kicked off at th is year's

event at Loch Lomond.

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know