In brief

26 July, 2007

Tyrrells has added a Sweet Chilli

& Red Pepper flavour to its range of hand-fried potato crisps. Available in 40g and 150g bags, they contain 20 per cent less fat than a standard packet of crisps.

Villa Soft Drinks has added two flavours to its Hadrian Clear Still flavoured water - Pomegranate & Blueberry

and Cranberry & Mandarin.

Fox's is rolling out a 170g bag across its range of Glacier Mints, Glacier Fruits and Glacier Dark. Priced

99p, the newápack size will join the existing 200g bags.

Highland Spring has joined forces with Formula

One motor

racing. From this month the brand's logo will appear on driver David Coulthard's helmet

and on fan s' baseball caps.

Irn-Bru has announced a three-year sponsorship deal with

the Scottish Football League. Beginning when the season starts on Aug

4, the sponsorship

will support 30

Scottish clubs which areácurrently in the league's three divisions.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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